Medical Alarm Concepts Holding, Inc. Announces Month-Long 2-Minute Commercial Airing on Cablevision’s News12 in November

MDHI PR4.docx

KING OF PRUSSIA, PA, United States, via ETELIGIS INC., 11/06/2014 – – Medical Alarm Concepts Holding, Inc. (OTC Pink: MDHI) (PINKSHEETS: MDHI) (MDHI) (the "Company"), creator of the patented MediPendant® personal medical alarm device, that provides users with a reliable way to communicate with emergency personnel and/or loved ones whenever medical assistance is needed, announces the launch of a 2-minute commercial to air on Cablevision’s News12 for the entire month of November 2014.

The commercial features Medical Alarm Concepts Holding, Inc.’s patented medical alert product, MediPendant®, the first medical alarm device that allows users to speak and listen directly through the pendant.

The 2-minute commercial will air 200 times during the month of November and offers a unique and direct offering to viewers such as 3 months of FREE monitoring and a 45-day money back guarantee. Viewers can call either 800-251-3129 or 800-252-6257 or go to to order.

News12 is owned by Cablevision Systems Corporation, a leading telecommunications and media company with a portfolio of operations that includes a full suite of advanced digital television, voice and high-speed Internet services, and valuable local media and programming properties.

The commercial will air specifically on News12 Connecticut and News12 Westchester. News12 Connecticut falls within the targeted demographics for the MediPendant® medical alarm device. 50% of the targeted audience has household income of $75,000+ while a further 30.7% has a household income between $35,000 and $74,999. 55.7% of the target audience for News12 Westchester has a household income of $75,000+ while 27.3% has a household income between $35,000 and $74,999.

The elderly population in Connecticut is expected to grow 57% by 2040. Connecticut is aging, and undergoing “a permanent and historic transformation in its demographics,” according to Connecticut’s Legislative Commission on Aging (CLCA). According to the CLCA’s Connecticut for Livable Communities report, the life expectancy for Connecticut residents is 80.8 years of age — the third highest in the nation. The situation is similar for Westchester County, where the percentage of adults 65 and older is 15.4%, higher than New York State’s 14.4%, and the nation’s 14.1%, according to U.S. Census data.

The demand for elderly care technology will undoubtedly increase with the aging population and therefore presents unprecedented opportunities for Medical Alarm Concepts Holding, Inc. The aging U.S. population continues to drive demand for products like the MediPendant®. Gartner estimates that by 2050, aging will be a major driver for technology innovation and spending. The research firm predicts that combined disposable income by family and friends of those in need of specialist care will reach more than $8 trillion.

“We are excited at the opportunity presented by this new one-month televised campaign for our flagship product, the MediPendant®. News12 Connecticut and News12 Westchester combined, give us incredible access to our target demographic. We are confident that many of these viewers may be in need of our patented medical alarm product. The MediPendant® medical alarm will enable them to remain in their own homes with peace of mind and the security of knowing that they can get help in the event of an emergency,” said company Vice President of Corporate Development, Jennifer Loria.

The launch of this new commercial for MediPendant® marks just one of the milestones for Medical Alarm Concepts Holding, Inc. in the last few months. The company recently confirmed via its June 30, 2014 10-K filing with the SEC that it has reached fully reporting status and intends to maintain continued timely outreach to existing shareholders. Plans are also underway for further product innovation and corporate growth.

About Medical Alarm Concepts Holding, Inc.

Medical Alarm Concepts Holdings, Inc., a publicly traded company under the symbol MDHI, is the creator of the MediPendant® a patented two-way and three-way voice technology, for the personal medical alarm marketplace. The MediPendant® has been featured in nationally renowned retailer Costco Wholesale Corporation since 2011 and has received 28 product reviews on the retailer’s website, 21 of which are "5 out of 5 Star" ratings. The average rating is "4.5 Stars" out of 5 Stars.

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Safe Harbor Statement

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company’s actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company’s filings with Securities and Exchange Commission.


Medical Alarm Concepts Holding, Inc.


877-639-2929 Ext 113

SOURCE: Medical Alarm Concepts Holding, Inc.

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