Medical Alarm Concepts Holding, Inc. Announces New Agreement with APS Healthcare Providing Exposure to 1.4 Million Members

MDHI PR 5.docx

KING OF PRUSSIA, PA, United States, via ETELIGIS INC., 11/12/2014 – – Medical Alarm Concepts Holding, Inc. (OTC Pink: MDHI) (PINKSHEETS: MDHI) (the "Company"), creator of the patented MediPendant® personal medical alarm device that provides users with a reliable and innovative way to communicate with emergency personnel and loved ones whenever medical assistance is needed, announces a new agreement with APS Healthcare, a subsidiary of Universal American Corporation (NYSE). The MediPendant® will be available to the more than 1.4 million members of Cal MediConnect via their L.A. Care Health Plan.

Cal MediConnect is a pilot program launched by the Federal government which brings together Medicare and Medicaid benefits under one umbrella, and offers individuals care coordination and support that promotes healthy independent living. The network is comprised of services administered by the L.A Care Health Plan. Some of the services offered include respite care, personal care services, and meal delivery. By January 2015, more than 15,000 people are expected to be enrolled under APS Healthcare’s Care Plan Option (CPO) Network. The monthly monitoring fee for the MediPendant® service will be covered by the plan and will be of no cost to the plan member.

“Our collaboration with APS Healthcare presents a unique and exciting opportunity for sales of our MediPendant® medical alarm to a large, captive audience,” said company Vice President of Corporate Development, Jennifer Loria. “Working directly with APS’ L.A. Care Health Plan is a very exciting opportunity for Medical Alarm Concepts. Our target audience, as well as our goal of keeping people safely and comfortably in their own homes, is absolutely aligned with L.A Care.”

California is expected to age faster than the rest of the nation. According to census data, the number of people in the state over 65 was 4.3 million. That number is expected to double over the next twenty years and by 2030 will reach nearly 9 million.

For more information on L.A. Care Health Plan’s Cal MediConnect program, visithttp://calmediconnectla.org.

About Medical Alarm Concepts Holding, Inc.

Medical Alarm Concepts Holdings, Inc., a publicly traded company under the symbol MDHI, is the creator of the MediPendant®, a patented two-way and three-way voice technology, for the personal medical alarm marketplace. The MediPendant® has been featured in nationally renowned retailer Costco Wholesale Corporation since 2011, and has received 28 product reviews on the retailer’s website, 21 of which are "5 out of 5 Star" ratings. The average rating is "4.5 Stars" out of 5 Stars.

For more information, please visit our website atwww.medipendant.com.

Safe Harbor Statement

Statements in this press release that are not statements of historical or current fact constitute "forward-looking statements." Such forward-looking statements involve known and unknown risks, uncertainties and other unknown factors that could cause the Company’s actual operating results to be materially different from any historical results or from any future results expressed or implied by such forward-looking statements. In addition to statements that explicitly describe these risks and uncertainties, readers are urged to consider statements that contain terms such as "believes," "belief," "expects," "expect," "intends," "intend," "anticipate," "anticipates," "plans," "plan," to be uncertain and forward-looking. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in the Company’s filings with Securities and Exchange Commission.

CONTACT:

Medical Alarm Concepts Holding, Inc

info

877-639-2929 ext. 113

SOURCE: Medical Alarm Concepts Holding, Inc.

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