NORTH PALM BEACH, FL, United States, via ETELIGIS INC., 01/15/2015 – – Attitude Drinks Inc. (OTC Pink: ATTD) (PINKSHEETS: ATTD), is excited to announce the opening of the first World of Beer Tavern through its subsidiary Attitude Beer Holding Co. and the joint venture with New England World of Beer. Monday, January 26, 2015 will mark the beginning of operations at the West Hartford location. Located at 73 Isham Road, West Hartford, this tavern will be the latest addition to this rapidly expanding franchise currently operating more than 65 taverns in 20 states. The tavern will employ 70 people.
The 4,000 foot tavern will present their expansive selection of over 500 craft and imported beers along with delicious tavern fare, spirits and craft cocktails. This unique entertainment experience offers live music, sports viewing and highly trained servers with in-depth beer knowledge. This location will open for lunch and features a Sunday brunch
New England WOB, LLC is an Area Developer developing and operating franchises for World of Beer Franchising, Inc. (WOB). New England WOB, LLC continues to hold franchise development rights for all of Connecticut and certain portions of Massachusetts, including the greater Boston area. The first location was launched very successfully earlier this year in Stamford, CT. Attitude Beer Holding Co. is a partner in the West Hartford location with the option to purchase an interest in the existing Stamford location over the next 24 months as well as all future locations within the territory, including the next two currently planned for the Boston, Massachusetts market.
Roy Warren, CEO of Attitude Drinks, Inc. commented, “Opening day on our first tavern with New England World of Beer marks the first of what we believe will be a long and expansive partnership with this exciting concept and team. We are delighted that this store is opening this month and are very proud to participate in this cultural experience as it has evolved.”
About Attitude Drinks, Inc.
Attitude Drinks, Inc. is an innovative and opportunistic beverage brand development company with a current focus on a the full commercialization of a pure milk recovery drink, exploiting recent scientific evidence, confirming the benefits of milk and protein as an exercise recovery aid. Phase III(R) Recovery is sold in select local, regional and national markets including colleges, universities, convenience stores, fitness centers and gyms, as well as online. The Company’s newly formed subsidiary is the 51% owner of fast growing New England World of Beer, a major franchisor of World of Beer, a unique concept leading the development of the craft tavern category. For more information, please visit www.attitudedrinks.com.
About World of Beer
World of Beer (WOB) is an uncommon establishment where the experience is as essential as the product. Centered on a diverse selection of local and global craft beers, delicious “tavern fare” and live music, WOB offers the best craft variety on the planet to the beer aficionado and casual beer fan alike. Taverns are currently open in 20 states including AL, AZ, CO, CT, FL, GA, IL, LA, MD, MI, NC, NJ, NY, OH, SC, TN, TX, VA, WA and WI and will be opening soon in IN, KY, MA, MN, OK and PA. Visit www.wobusa.com.
About New England World of Beer LLC
New England World of Beer, LLC was established in 2013 to franchise and develop World of Beer locations in their New England based territory. Stamford, Connecticut was the first location launched during the summer of 2014, and NEWOB will open its second restaurant in West Hartford, Connecticut in January 2015 with plans to continue the aggressive roll out plan. NEWOB’s two managing directors are Glenn Straub and Dan Cecil both of Palm Beach County Florida. Glenn and Dan have broad business experience as entrepreneurs, operators and developers, having managed numerous businesses and commercial real estate ventures.
Forward Looking Statements
This news release contains forward looking statements within the meaning of the Securities Litigation Reform Act. The statements reflect the Company’s current views with respect to future events that involve risks and uncertainties. Among others, these risks include the failure to meet schedule or performance requirements of the Company’s contracts, the Company’s liquidity position, the Company’s ability to obtain new contracts, the emergence of competitors with greater financial resources and the impact of competitive pricing. In light of these uncertainties, the forward-looking events referred to in this release might not occur.
Roy Warren, CEO
Attitude Drinks, Inc.
SOURCE: Attitude Drinks, Inc.