BROOKFIELD, WI, United States, via ETELIGIS INC., 03/24/2015 – – Trident Brands Incorporated (Trident) (OTCQB: TDNT) today announced that it has acquired, through a licensing agreement with DSM, the exclusive global rights to Brain Armor® , a plant-based DHA supplement designed specifically for the needs of athletes. Available for sale online at www.brain-armor.com, Brain Armor® delivers 1,050 mg of life’s DHA® per serving and helps ensure the athlete has a sufficient level of this important omega-3 fatty acid to support brain and cardiovascular health.
DHA is incorporated into the membrane of every cell in the body and is especially concentrated in the gray matter of the brain, the retina of the eyes and heart tissue. DHA represents 97 percent of the omega-3s in the brain.
Michael Browne, Trident president, explains: “There is a growing consensus among sports and health experts that many high-energy sports activities involve risk to the brain. There are a number of studies exploring how the intake of omega-3’s supports healthy brain function. The Brain Armor brand can play a role in this important area of wellness ranging from serious athletes to the average person. We aim to fully develop this unique brand through a broad range of research supported initiatives, marketing and publicity efforts, along with new product formats that make it easy for consumers to incorporate Brain Armor into an active lifestyle.”
“DSM is pleased to work with Trident to further develop Brain Armor into a powerful nutrition brand,” said Will Black, vice president of marketing at DSM Nutritional Products. “Brain Armor is part of our company legacy of innovation; its point of difference – life’sDHA – gives it a unique and compelling consumer benefit. We look forward to seeing it reach its full potential.”
DSM – Bright Science. Brighter Living.™:
Royal DSM is a global science-based company active in health, nutrition and materials. By connecting its unique competences in Life Sciences and Materials Sciences DSM is driving economic prosperity, environmental progress and social advances to create sustainable value for all stakeholders simultaneously. DSM delivers innovative solutions that nourish, protect and improve performance in global markets such as food and dietary supplements, personal care, feed, medical devices, automotive, paints, electrical and electronics, life protection, alternative energy and bio-based materials. DSM and its associated companies deliver annual net sales of about €10 billion with approximately 25,000 employees. The company is listed on Euronext Amsterdam. More information can be found at www.dsm.com.
About Trident Brands, Inc.:
Trident Brands, Inc. is an emerging growth company focused on identifying and building growth brands in dynamic consumer segments. The company’s management team has expertise in developing and commercializing consumer products in global companies and specialty markets. Trident is currently targeting growth opportunities in brand and consolidated licenses, consumer goods such as functional foods, supplements, beverages, life science technologies that have applications in consumer products, and intellectual property and/or licenses in recognized brand platforms. Trident Brands holds a 15-year exclusive North American license from Everlast Worldwide to market and sell products in the nutritional foods and supplements category under the Everlast brand. Everlast is one of the brands owned by International Brand Management and Licensing (IBML), a worldwide leader in brand licensing.
Trident Brands, Inc.
SOURCE: Trident Brands, Inc.